Kanata Cafe Japan - Co-owner & Founder

Co-founded a successful cafe/bistro in Yokohama, Japan which is still in operation and expanding locations; built from scratch a thriving and growing business.
Managed day-to-day operations and oversaw all facets of running a medium-sized restaurant.
Implemented inventive marketing and advertising strategies to drive increased sales with minimal impact on labor budgeting including print ads, social media, Google Ads, E-mail marketing, and television promotions.

Hinoko Holdings - Owner & Founder

Designed business plan and layout to successfully launch a growing e-commerce private label product business which at its peak was generating $40,000 a month in sales.
Created overall business marketing guidelines including different kinds of content marketing strategies for target markets, detailed online event process strategies, Ads, and strategies to best increase brand visibility, engagement, and monetization through social media resulting in 300% raise in social media presence.
Analyzed and monitored metrics such as redirects; click and bounce rates, and other KPIs to proactively optimize campaigns; created innovative content and audit product sales performance to make positive adjustments to marketing plans.
Developed social media and product advertising strategies and assume control of the brand's communications and financial aspects, including competitive analysis, media presence, advertising, and promotions.

WePaperCo - Current Digital Marketing & E-commerce Professional

Current Marketing Director and manager of E-commerce tasked with:

Managing all digital sales platforms: As the Marketing Director and E-commerce Manager, I oversee all digital sales channels, including e-commerce websites, social media platforms, and online marketplaces. This involves monitoring performance metrics, ensuring optimal functionality, and constantly looking for ways to improve the customer experience and increase sales.
Identifying trends and insights: In order to stay competitive, it's important to stay on top of industry trends and consumer behavior. I use various tools and resources to analyze data and identify key insights that can inform marketing strategies and help the company make informed business decisions.
Allocating marketing budget: A key part of my role is to manage the marketing budget and allocate resources in the most effective way possible. This involves identifying the channels and tactics that are driving the best results and adjusting spend accordingly.
Planning and directing marketing campaigns: In order to drive growth and achieve business objectives, I work closely with the team to plan and execute targeted marketing campaigns across various channels. This involves developing creative concepts, identifying key messaging, and coordinating with cross-functional teams to ensure seamless execution.
Managing, maintaining, and optimizing the website: The company's website is a critical component of the overall digital strategy, and I am responsible for managing, maintaining, and optimizing it for performance. This involves overseeing website updates and enhancements, implementing SEO strategies, and conducting regular audits to ensure optimal functionality and user experience.

Pen & Paper - Current Digital Marketing & E-commerce Professional

Current Marketing Director and manager of E-commerce tasked with:

Managing all digital sales platforms
Identifying trends and insights
Allocating Marketing budget
Plan and direct marketing campaigns
Managing, maintaining, and optimizing of the website

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